News

04.09.2013

|

Web

|

Do you know C2C ?

The cradle-to-cradle concept has been devised in 2002 by American architect William Mc Donough and German chemist Michael Braungart who published it in a book, “Cradle-to-Cradle”, sold at some 50 million copies. Rather than seeking to reduce consumption, it wants to create a new industrial revolution.

The reinvention of industrial processes to produce clean solutions and create an industry where "everything is reused – either returned to the soil as nontoxic ‘biological nutrients,’ or returned to industry as ‘technical nutrients’ that can be infinitely recycled."

These methods has since interested many industries directed towards green economy for the concept is based on the preservation of the environment as well as the recycling of material that means financial economy for these industries in terms of raw materials. The Cradle-to-cradle has even become a trademark and a certification of products’ quality to be entirely recyclable and toxin free. Organizations such as the US Postal Service and Steelcase have since 2005 made certified many of their products by the C2C label. The cradle to cradle products innovation institute has been founded to analyze the different products organizations wish to submit and deliver a certification that will be an added value to the products that will be categorized in five different categories of C2C product based on the level of toxicity of the components.

A growing practice

Nike called on McDonough and Braungart. Now, Nike recycles old sneaker rubber and reinjects into stadium tracks. In total, since 2005, nearly 43 industrial and 200 products have been certified C2C: diapers, t-shirts, textiles, furniture, mailboxes UPS Thermal insulation Energy Barriers Inc., etc.. In France, only a handful of companies "cradles" their production as the Steelcase office furniture or soon, Dim using biodegradable textile in thights that could serve as future agricultural compost.

CMr. McDonough is also working with the China Housing Industry Association, which has a commission from the Chinese Government to build homes for 400 million people over the next 12 years – seven new cities. He is working with them to identify environmentally safe building materials, such as a polystyrene from BASF which uses no noxious chemicals and can be used "to build walls that are strong, lightweight and super-insulating," he told Newsweek Magazine. "The building can be heated and kept cool for next to nothing. It’s so silent, if there are 13 people in the apartment upstairs, you won’t hear them."

Although its development is still an exception, C2C is a drop of water just waiting to flood the industrial processes, especially in post-crisis period. "The actual cycle loop material allows the industry to understand that its waste has value," warns Eric Allodi, owner of Integral Vision, an agency that promotes the concept in France. And waste that has value is a waste which is taken care of.

Source : Youphil, C2Ccertified, World Intellectual Property Organization and Libération